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Lexus is playing the curvalicious card of Sports Illustrated Swimsuit model Tori Praver in its latest campaign for the all-new 2013 GS sedan.
As the official automotive marketing partner of the Sports Illustrated Swimsuit property, the Japanese company is taking advantage (or so to speak…) of Praver and using her in a multi-faceted campaign called TORI 500, showcasing an actual racetrack designed around her body.
Among other things, the campaign includes a four-page spread in the February 14 issue of the Sports Illustrated Swimsuit magazine and a Tori 500 game for iPhone users in which you can race the new GS around Praver.
“What better way to help introduce the bold new face of Lexus—the all-new GS—than with a bold new campaign featuring a Sports Illustrated Swimsuit model?” said Brian Smith, Lexus vice president of marketing.
“With the new GS, there’s no going back for Lexus. Instead of just looking at the pictures, consumers can share in the fun through our many campaign components, including having Tori appear in their own photos," he added.
In Sports Illustrated Swimsuit Model Tori Praver Spreads Out for New 2013 Lexus GS - Carscoop
As the official automotive marketing partner of the Sports Illustrated Swimsuit property, the Japanese company is taking advantage (or so to speak…) of Praver and using her in a multi-faceted campaign called TORI 500, showcasing an actual racetrack designed around her body.
Among other things, the campaign includes a four-page spread in the February 14 issue of the Sports Illustrated Swimsuit magazine and a Tori 500 game for iPhone users in which you can race the new GS around Praver.
“What better way to help introduce the bold new face of Lexus—the all-new GS—than with a bold new campaign featuring a Sports Illustrated Swimsuit model?” said Brian Smith, Lexus vice president of marketing.
“With the new GS, there’s no going back for Lexus. Instead of just looking at the pictures, consumers can share in the fun through our many campaign components, including having Tori appear in their own photos," he added.
In Sports Illustrated Swimsuit Model Tori Praver Spreads Out for New 2013 Lexus GS - Carscoop
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