Toyota Tundra Takes Top Safety Pick Honors
by Toyota in the News on July 1, 2011



For the 2011 model year, the Insurance Institute for Highway Safety (IIHS) raised the bar for vehicles trying to qualify as Top Safety Picks, implementing new, more rigorous guidelines for its analysis of rollover crash protection. As a result, today’s IIHS standards are so high that full-size crew-cab pickups like the Dodge Ram, Chevrolet Silverado, Nissan Titan and GMC Sierra didn’t make the cut in the latest round of IIHS testing—but the Toyota Tundra crew cab did.

The Tundra crew cab became a 2011 Top Safety Pick by posting the best possible scores in the IIHS roof-strength evaluation, as well as testing for side-, front- and rear-impact protection, and also offering electronic stability control (standard on Toyota’s award-winning pickup). That important safety technology is a key component of the Toyota Star Safety System that helps add further peace of mind to the Tundra ownership experience; other features of the system include anti-lock brakes, electronic brakeforce distribution, brake assist, traction control and a full complement of airbags. In fact, the Tundra was the first full-size pickup sold in the U.S. to offer front seat-mounted side and roll-sensing side-curtain airbags in all models—which also pack standard driver and front-passenger knee airbags as well.

The IIHS recognition is just the latest honor for the Tundra. Toyota’s rugged truck also beat out all other full-size pickups to be named the 2011 Best Overall Value of the Year by Intellichoice, reflecting its impressively low ownership costs, and topped all those same rivals to win its segment in the J.D. Power and Associates 2011 Vehicle Dependability Study, one of the industry’s most noted measures of long-term reliability.

The 2011 Toyota Tundra is on sale now.

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